Global Media’s Strategic Perceptual (SP) is a full-scale market segmentation study designed to help you discover key listener perceptions about your station(s) & competitors, appraise market potential, increase market share for an existing format, or provide a format search analysis. In addition, our Strategic Fit Analysis (SFA) uses a proprietary, multi-variate matrix to determine correlation, to show you what music styles tend to be liked/disliked by the same listeners. SPs can be conducted in as little as two weeks, using telephone (CATI), in-person (CAPI), or online (CAWI) interviews.