Global Media’s Online Music Test (“OMT”) utilizes innovative and user-friendly online survey software to test your station’s music library, while maintaining strict sampling controls. The experience is convenient and enjoyable for respondents, and you can test a variety of content and ask countless types of perceptual questions. The final data is presented in Global Media's powerful Analyst software, and also includes Global Media's Cluster Analysis, to help you determine which songs fit best for your station. Global Media’s digital data collection software also offers the ability to capture verbatim responses from respondents. Using LLMs to code and identify themes from open-ended feedback, we can isolate exactly why your consumers feel the way they do.