Not surprisingly, we continue to spend more and more time in our research studies on understanding how particular consumer segments interact with social media and various digital platforms.  Fine tuning a radio station’s digital strategy is not only smart, it’s vital to ensuring long-term viability. 

Similar to building and sustaining a winning morning show, “the key to a successful app is to make it a daily habit,” as is espoused in The NY Times’ “App Makers Reach Out to the Teenager on Mobile.”  The article provides useful suggestions for how and when to send out push notifications and is overall a good read, especially for those of us targeting that enigmatic 18 to 35-year-old millennial generation.

http://www.nytimes.com/2016/01/03/business/app-makers-reach-out-to-the-teenager-on-mobile.html

If you want to learn more about our recommendations for building and maintaining an optimal digital strategy, please feel free to email us at info@GlobalMediaRCP.com.