Some encouraging news from "across the pond"! According to the latest RAJAR figures, UK radio listening now reaches a record 51 million people each week, up 2% year-over-year. Commercial radio attracts 40 million weekly listeners. Online platforms now account for more than a third of commercial radio listening hours.
At Global Media Research & Consulting Partners, we believe that these results reinforce an important point. Radio remains a remarkably resilient medium. The challenge for broadcasters is to continue delivering compelling content and building strong relationships with listeners across an increasingly diverse range of platforms. The way people listen may be changing, but the fundamentals of successful radio remain the same.
Read more from Radiocentre: https://www.radiocentre.org/radio-reaches-record-audience-as-uk-listening-hits-all-time-high/