Streaming services like Spotify have an incredible influence on how the average music listener discovers and consumes music, and the playlists on these platforms (created by everyday users and professional curators alike) are playing an increasingly large role in developing hit records. A recent article in Wired magazine dug into this trend, and discovered that services like Spotify are “testing” potential hit records across multiple regional and specialized playlists before committing to those songs in higher-profile playlists. Take a look at this fascinating article here:

https://www.wired.com/2017/05/secret-hit-making-power-spotify-playlist/

You’ll find that streaming sites like Spotify are doing extensive homework to ensure that their playlists are as mass appeal as they can be within their given target. Are you doing the same for your station’s playlist, in order to remain competitive in this new landscape?