Submitted by Anonymous (not verified) on Thu, 12/05/2013 - 15:36
Radio Remains a Great Way to Reach Local Consumers

The average American consumes nearly 60 hours of content each week across
different media platforms. And they devote 14 of those hours on average to
radio. Capturing these listeners in total audience measurement will allow
marketers to get closer to understanding their shoppers' daily lives and how to
best engage them.