Regardless of the ratings methodology, it is widely accepted that P1s drive the ratings.  New research from the team at Katz Radio Group suggests that once a brand attains P1 status, that attachment remains in place for a very long time.  Among those who have a P1 station, the study found that most people have been listening to this P1 station for an average of 18 years.  Among people aged 18 to 34, most mentioned that they have been listening to their P1 station for 12 years on average.

The study also depicts how brand advertisers can leverage the passion that these P1 fans have toward their favorite station.  In particular, it found that 44% of the sample are more likely to purchase brands that they have heard advertised on their favorite/P1 station. 

It’s an interesting study and well worth a read in our opinion…check it out here!