With so much competition for radio consumers’ attention in 2023, it’s good news that recent data shows that even heavy users of digital media aren’t sacrificing time spent with traditional radio in favor of other entertainment sources. Katz Radio Group analyzed Neilsen Scarborough’s 2022 numbers, and found that radio listening time was similar (and still strong) among both light and heavy users of TV and internet. Here’s a quick summary of these encouraging findings from Inside Radio:

https://www.insideradio.com/free/analysis-consumers-arent-replacing-radio-listening-time-with-other-media/article_5ce0d8f4-a5f1-11ed-ac9b-4f7c13fc1a2f.html