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As we take time to reflect on the past year and gear up for a busy 2018, our friends at Nielsen here in the US have provided some interesting findings on the biggest radio formats of 2017 that we wanted to share with our readers:

 

http://www.nielsen.com/us/en/insights/news/2017/tops-of-2017-audio.html

 

Given these insights and their recent discovery that “listeners spend 87% of their AM/FM radio time tuned into one of their three favorite stations," it seems that being in Pop CHR, News/Talk, or AC is the optimal path to ratings success with the highly coveted 25-54 demo. 

 

Speaking of success, we'd like to extend our best wishes to you for a healthy and successful new year!