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We found some interesting insights into Generation Z in the following from our friends at Nielsen:

 

http://www.nielsen.com/us/en/insights/news/2017/youth-movement-gen-z-boasts-the-largest-most-diverse-media-users-yet.html

 

For broadcasters focused on Generation Z (people born roughly from the mid-1990s to mid-2000s), one finding that should impact your tactical approach is that "Generation Z and Millennials are more multicultural in their overall race/ethnic composition than previous generations."  There's a bunch of useful information in this article so please check it out!