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As of today, Entercom has now become the second largest radio station owner in the US with 244 stations in 47 markets, including 23 of the top 25.  On this undoubtedly very active day for them, we are so pleased to read that they are making an across the board 5% reduction in spotloads “to improve the listener experience and increase the entertainment to ad ratio for Entercom’s advertising partners.”

 

http://www.insideradio.com/free/entercom-cuts-spotloads-as-part-of-new-business-practices/article_21cd457a-cbe7-11e7-a8bf-2fbed279897e.html

 

In case you missed it, this topic was actually the primary focus of our last blog post.  Please check it out here:

 

http://www.globalmediarcp.com/news/radio-its-time-make-change-our-approach-ads