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18
October
Radio: It’s Time to Make a Change to our Approach to Ads

As researchers, we’re often asked what do listeners perceive as the ideal number of spots in a commercial break: do listeners prefer shorter, more frequent breaks, or longer, less frequent breaks...

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22
September
Market Spotlight: Mexico City / Enfoque en la Ciudad de México

We have been profoundly moved by the tragic news from Mexico this week.  Despite some glimmers of hope coming out of the rubble following their 7.1-magnitude earthquake, this has been a very tough...

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17
August
Branding is becoming more rooted in audio…for all industries

In a special report from Fast Company entitled “Building a Brand That Matters,” the magazine brought together four anonymous industry leaders to give their candid thoughts on “What’s...

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17
July
5-ish questions: how to grow your digital ad revenue

In 2016, digital advertising revenue generated by the radio industry in the US increased by 14%, according to a report put out earlier this year by BIA/Kelsey.  This same report states that...

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12
July
Millennials vs. Generation Z

We found some interesting insights into Generation Z in the following from our friends at Nielsen:

 

...

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9
May
Spotify's Hit-Making Playlists

Streaming services like Spotify have an incredible influence on how the average music listener discovers and consumes music, and the playlists on these platforms (created by everyday users and...

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16
March
5-ish Questions with Futuri Media’s Daniel Anstandig

While his name may not be super familiar to a chunk of our readers, Daniel Anstandig and his company Futuri Media are at the forefront of developing social and mobile engagement technology for...

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27
February
5-ish Questions with iHeart Radio’s Darren Davis

At the beginning of 2017, iHeartMedia announced that it was launching two on-demand streaming services: iHeartRadio Plus and iHeartRadio All Access powered by Napster.  Touted as the first...

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16
February
Why it’s important to keep playing the hits

In our work, we often come in contact with radio stations that think they have to maintain excessively large music libraries in order to battle the perception that they repeat the same song too...

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2
February
CBS Radio & Entercom to Merge

All of us here at GM are very intrigued and excited by today’s announcement of the merger of CBS Radio and Entercom:...

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