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26
March
MARKET SPOTLIGHT - LIMA, PERU

Market Spotlight – Lima, Peru

Vicent Argudo
Product and Brand Manager – Grupo RPP, Perú
(Scroll down for the original interview in Spanish)
...

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24
January
All-Christmas Format: Another Big Success in 2017

As we start to see the first set of US ratings from the Holiday, 2017 ratings period (Dec. 7, 2017 – Jan. 3, 2018), Nielsen is again reporting huge gains for stations that flipped formats to an...

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3
January
Nielsen's Top-10 Radio Formats of 2017

As we take time to reflect on the past year and gear up for a busy 2018, our friends at Nielsen here in the US have provided some interesting findings on the biggest radio formats of 2017 that we...

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5
December
Average Listener Spends 58% of AM/FM Time With One Station

We’re enjoying reading the Q2, 2017 Nielsen Total Audience Report that was released recently. 

 

Some highlights for us:

 

“AM/FM radio is an away-from-home medium with...

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17
November
Entercom cuts spotloads

As of today, Entercom has now become the second largest radio station owner in the US with 244 stations in 47 markets, including 23 of the top 25.  On this undoubtedly very active day for them, we...

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18
October
Radio: It’s Time to Make a Change to our Approach to Ads

As researchers, we’re often asked what do listeners perceive as the ideal number of spots in a commercial break: do listeners prefer shorter, more frequent breaks, or longer, less frequent breaks...

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22
September
Market Spotlight: Mexico City / Enfoque en la Ciudad de México

We have been profoundly moved by the tragic news from Mexico this week.  Despite some glimmers of hope coming out of the rubble following their 7.1-magnitude earthquake, this has been a very tough...

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17
August
Branding is becoming more rooted in audio…for all industries

In a special report from Fast Company entitled “Building a Brand That Matters,” the magazine brought together four anonymous industry leaders to give their candid thoughts on “What’s...

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17
July
5-ish questions: how to grow your digital ad revenue

In 2016, digital advertising revenue generated by the radio industry in the US increased by 14%, according to a report put out earlier this year by BIA/Kelsey.  This same report states that...

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12
July
Millennials vs. Generation Z

We found some interesting insights into Generation Z in the following from our friends at Nielsen:

 

...

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