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Why Research During Pandemic

A report from the management consulting firm, McKinsey & Company (https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/meet-the-next-normal-consumer#), confirmed a belief that many of us suspected was the case: “consumer behavior has changed radically in response to the COVID-19 lockdown.”  The report asserts that “the period of contagion, self-isolation, and economic uncertainty will change the way c