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Alt 92.3's Mike Kaplan and Christine Malovetz Discuss the Success of their #2MinutePromise

 

Back in July 2019, we posted a story about Alt 92.3 New York (https://alt923.radio.com) and their then-new #2MinutePromise, which assured listeners that they would never play more than two minutes of commercials at a time (http://www.globalmediarcp.com/news/alt-923-nyc-its-2-minute-promise). In the following 6 months, the station saw nice ratings gains in their target 18-34 and 18-49 demos: