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Nielsen releases more positive results for the radio industry

We’re always pleased to read encouraging findings like this one from Nielsen’s Total Audience Report that was released today here in the US: “radio had the largest reach across platforms at 92%.”  The report even touts positive results for TSL/Time-Spent-Listening: “On a weekly basis, adults 18+ spend 12 hours, 20 minutes with radio but only 26 minutes per week with streaming audio on a smartphone and five minutes a week with streaming audio on a tablet.

Entercom's CEO & Radio's Resurgence

David Field, CEO of radio operator Entercom, has become one of the loudest advocates for the radio industry.  Since acquiring CBS Radio in 2017, Field’s company is bullish on an industry that he feels is well suited to capitalize on some of the issues plaguing digital advertising: “In a time when social media is populated by fake news, bots, and political rancor, brands are turning to the relatively safe environment of radio.”  Additionally, Field’s passion for the industry is fueled by “new investments in formats such as podcasts,” coupled with an ongoing focus on our “traditional strength