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Average Listener Spends 58% of AM/FM Time With One Station

We’re enjoying reading the Q2, 2017 Nielsen Total Audience Report that was released recently. 


Some highlights for us:


“AM/FM radio is an away-from-home medium with employed users who listen 2.5 hours longer than those not employed. The audience is very consistent all year with very high reach and frequent usage at 5 out 7 days per week. Most listening goes to the listener’s favorite station and there are many formats tailored to reach a large group with common interests.”