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Branding is becoming more rooted in audio…for all industries

In a special report from Fast Company entitled “Building a Brand That Matters,” the magazine brought together four anonymous industry leaders to give their candid thoughts on “What’s really on the minds of branding bigwigs?”  Interestingly (and most relevant to those of us in the audio entertainment industry) when asked “What are the major challengers for marketers right now?”, the CMO on the panel said the following: