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5-ish questions: how to grow your digital ad revenue

In 2016, digital advertising revenue generated by the radio industry in the US increased by 14%, according to a report put out earlier this year by BIA/Kelsey.  This same report states that billing from radio stations’ websites, apps, and social platforms totaled around $811 million US in 2016 (roughly 6% of the total revenue garnered by the radio industry).  The outlook for 2017 predicts a similar trajectory, suggesting that this revenue figure will grow by 11% to $904 million US. 

 

Millennials vs. Generation Z

We found some interesting insights into Generation Z in the following from our friends at Nielsen:

 

http://www.nielsen.com/us/en/insights/news/2017/youth-movement-gen-z-boasts-the-largest-most-diverse-media-users-yet.html