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5-ish Questions with iHeart Radio’s Darren Davis

At the beginning of 2017, iHeartMedia announced that it was launching two on-demand streaming services: iHeartRadio Plus and iHeartRadio All Access powered by Napster.  Touted as the first streaming services to offer on-demand functionality that makes radio truly interactive, iHeart is hoping that its differentiated platforms will offer consumers features that can’t be found in other streaming services like Pandora and Spotify.

 

Why it’s important to keep playing the hits

In our work, we often come in contact with radio stations that think they have to maintain excessively large music libraries in order to battle the perception that they repeat the same song too often, and/or think having a giant music library is what’s necessary to convey a better sense of variety.  Our experience in conducting countless auditorium music tests and OMTs vividly shows that these approaches do not actually yield this desired outcome. 

 

CBS Radio & Entercom to Merge

All of us here at GM are very intrigued and excited by today’s announcement of the merger of CBS Radio and Entercom: http://www.insideradio.com/why-entercom-cbs-is-industry-s-perfect-fit/article_994cc27e-e9f2-11e6-86b0-7fd985db4e83.html

 

At the end of the day, this will give the new company a nationwide footprint of 244 stations in 23 of the top 25 U.S. markets, putting it in second place behind iHeart Media.